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5. Your Brand Advantage Is Your Story

5. Your Brand Advantage Is Your Story

Have you ever felt like you were one in a sea of countless businesses that do what you do? Like there’s nothing really special about your brand? What YOU bring to the table? Have you ever felt like it’s impossible to differentiate yourself from others in your...
4. Tweaking Your Messaging in Times of Crisis

4. Tweaking Your Messaging in Times of Crisis

In the last episode, we talked about how important it is to have a strong brand message for your business, how it serves as the foundation for your marketing strategy, and why having a strong message is so important right now, perhaps more than it’s ever been. It’s...
2. When Entrepreneurship Feels Too Hard

2. When Entrepreneurship Feels Too Hard

Have you ever gone through seasons of being a business owner felt too hard? That entrepreneurship was just so… hard? It happens to the best of us, but in this time of extreme uncertainty in our world, it would be so easy to tap on the brakes, or go dark, or stay...
1. What Is A Legacy Brand?

1. What Is A Legacy Brand?

Legacy is a hot topic in the world of entrepreneurship, but I want to take you back to the time when I first considered this idea. It really surfaced while working with a business mentor a couple of summers ago. I’m not even sure when the term legacy was even named in...
Welcome to the Legacy Entrepreneur: the Trailer

Welcome to the Legacy Entrepreneur: the Trailer

Welcome to the Legacy Entrepreneur podcast, a place where women like you gather for encouragement, support, and training on building a brand that serves as a catalyst for good in this world. Hey, I’m Lindsey Johnson, and I believe in a legacy life. This...

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