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You know that having a strong message is key for your brand, but have you ever wondered why? Why does having a consistent marketing message help you brand grow and succeed? It’s because when you’re clear on who your target audience is and how you can help them — and the words you use to communicate your message is clear, consistent, and cohesive — you’ll have a brand foundation that is strong, will allow for strategic growth, and stand the test of time.

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