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We’re all in business to bring in revenue, make an impact, create a difference in the lives of the people we serve. But when we take a step back and look at the big picture, we realize that our financials play a significant role in how we can grow. Strategically looking at the numbers, figuring out what they mean, and acting upon what is the wisest decision for our business is what today’s guest, Heather Craig, is all about. Heather shares how critical it is to look at our numbers, why we should care, and how it can help us create and build an even greater legacy in our businesses.

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About Heather: A native of east-central Indiana, Heather’s childhood growing up on a corn and soybean farm instilled a work ethic and appreciation for the nuances of small-business accounting that reached far beyond farming. After graduating from Purdue University with a degree in Agribusiness Management, Heather went on to receive her Master’s Degree in Accounting and Financial Management from DeVry University.

Combining her love of accounting with her experience in agriculture, Heather served as the Corporate Controller for a large (public-reporting) fuel ethanol plant. In her 11 years as Controller, Heather’s work offered a great deal of opportunity to evaluate and streamline accounting systems and processes and led to her true passion of leading organizations through financial growth and transformation. Now, Heather harnesses these same principles to help small and mid-sized businesses thrive. She is working to change the relationship you have with your accountant/CPA so that it is more beneficial and provides for sustainable growth.

You can find Heather on her website: www.thrivingwavesfinancial.com, Instagram: @thrivingwavesfinancial, or on Facebook! https://www.facebook.com/thrivingwavesfinancial/

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