In this episode, I chat with Heather Farris, a Pinterest Marketing Consultant and owner of Heather Farris Co., a Pinterest marketing agency. Her mission is to empower small business owners to scale their businesses using Pinterest and she is passionate about helping women diversify their revenue streams beyond 1:1 client work.
We dive into figuring out what your audience wants from you and then creating it, adding digital products as a system to convert your list into paying customers, and we even touch on how her experience as the breadwinner of the family — while they traveled the US full-time in their RV — and the difficulties she experienced last year, was a catalyst for her expanding her business to more than just 1:1 Pinterest work.
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