by Lindsey | Aug 12, 2020 | Podcast
One of the biggest mistakes entrepreneurs make in their sales copy is announcing the offer and then going right into how awesome their offer is. The benefits, features, how it will change the life of their ideal client in one way or another. These sales pages miss a...
by Lindsey | Aug 4, 2020 | Podcast
Today on the show, I am very pleased to bring you my own sales coach, Nikki Rausch, and her expertise on the subject of selling authentically and with heart. Through Nikki’s methodology, selling what you offer doesn’t have to feel uncomfortable — it...
by Lindsey | Jul 28, 2020 | Podcast
Very few things are as important in entrepreneurship as relationships, and in today’s episode, my guest Christa Hutchins teaches us ways to grow our businesses and increase visibility and opportunity for our brands through creative collaboration ideas and trains...
by Lindsey | Jul 21, 2020 | Podcast
Welcome to another episode of the podcast. If you even glanced at the title this week, you’ll likely guess that this week’s show is a little different than normal. It is. I go there. It is HEAVY and HARD. But necessary. In fact, I typically keep every...
by Lindsey | Jul 14, 2020 | Podcast
If you are about serious about prioritizing the marketing of your business, you will prioritize this specific kind of content: brand awareness content. Why? Brand awareness content is the meat and potatoes content that keeps your brand top of mind, increases audience...
by Lindsey | Jul 7, 2020 | Podcast
Have you ever thought about what you want your life to look like when you’re 80? When you’re old and gray, what will you look back and see? Elizabeth Cook, of Elizabeth Cook Communication, shares this perspective with us in today’s show along with...
by Lindsey | Jun 30, 2020 | Podcast
Think of how you’d feel if you could enjoy the rest of this summer while still knowing that your visibility tactics for your business were working FOR you? You can continue to get eyes on your business without spending countless hours spinning your wheels by...
by Lindsey | Jun 23, 2020 | Podcast
Ready for an amazing summer? In today’s episode, I pull back the curtain on what I’m doing personally to prepare for a strategic Q3, why summer is when I typically scale back client work, and what I’m focusing on this summer to make sure the rest of...
by Lindsey | Jun 16, 2020 | Podcast
In today’s episode, we dive into the art of marketing, why HOW you share about your offer matters, what not to focus on, and what to say instead when you are writing marketing messages about your product or service. This show piggybacks off last week’s...
by Lindsey | Jun 9, 2020 | Podcast
In this episode, I chat with Heather Farris, a Pinterest Marketing Consultant and owner of Heather Farris Co., a Pinterest marketing agency. Her mission is to empower small business owners to scale their businesses using Pinterest and she is passionate about helping...
Recent Comments